WHAT IS ORGANIZATIONAL COMMUNICATION?

Internal communication in an organization is a broad process, which aims to provoke action, whether voluntary or not by the public that receive it, that is, the audiences to which the company is directed and aims to establish the reputation of the organization, both externally and internally. In a broad context, organizational communication is the sector that deals with the following functions within an organization: establishing the company's reputation externally and internally, influencing attitudes and preferences, generating consent, modifying and adapting people's behavior to standards to streamline and improve the flow of internal communication and the organizational climate, to integrate the employees so that they are committed to the objectives of the organization.